Equus Promotions is a specialist equestrian marketing agency offering core skills that can help to effectively promote your equine business

Web Sites

Having an effective website that helps to promote your equestrian business is no longer an option. At Equus Promotions we build great looking equine sites that will look good on any device. More importantly, we also make sure that they are search engine friendly.

Public Relations

Equus Promotions is one of the leading equine PR agencies. Over the years we have developed a fomidable list of equestrian press contacts and we can help to ensure that your news gets in front of the right people.


Creative photography can make you and your horse look their absolute best! Irrespective of your chosen discipline, be it dressage, eventing or racing, our equestrian photography, whether used within your website or on a press release, will ensure that your presentation looks superb.


With the proliferation of social media in this digital age film is the best medium to promote your equestrian event or business on line. From pony club camp to the trek of a life time, a three day event or a behind the scenes look at you and your yard, commissioning a professionally produced film will enhance your website, your profile and keep you top of the search results.

Get an edge with Equus Promotions
Equine PR, Photography and Web specialists

Our Clients

  • SES | Equine Marketing
  • MGH | Website By Equus Promotions
  • Victor Dartnall | Site by Equus Promotions Marketing Agency
  • Site by Equus Promotions


Coral Keen

I had seen Malcolm’s work and knew he would be able to produce images that would have a multitude of uses. I didn’t quite expect the outcome to be so successful, not least the response from my sponsors who were delighted. I now have an enormous bank of images too.

Kevin Gospage

David has maintained my websites excellently and is constantly providing me with great advice relating to website content, SEO, social media, Adwords, he is now my goto guy for anything web related.

Andrea Kuhn

I have worked as a journalist for over 20 years, both here in the UK and in Australia. I can honestly say I don’t think I have come across a horse photographer who works harder to get the right picture than equestrian photographer Malcolm Snelgrove.

Meet The Team

Lucy Johnson

Press Relations

01548 831548

Lucy comes from a journalistic background and worked for a leading regional daily newspaper in the Westcountry until she jumped ship and set up her own PR company in 2005.

She still receives commissions as a writer, and is also a published author having ghost written an autobiography and written her first children’s novel (Pony Racer published by Forelock Books in April 2015). But with a head brimming full of ideas and a penchant for executing well thought out campaigns her PR business is flourishing.

She works with a wide variety of clients from racecourses to racehorse trainers, and event riders to competition venues. Throw in a bit of food PR as well, working with three award-winning Devon-based eateries, horses, dogs and children and life in rural south-west is eclectic, varied and interesting.

Malcolm Snelgrove



Malcolm Snelgrove, a Qualified Member of the Society of International Sport & Leisure Photographers, is an internationally published equestrian photographer based in Devon, England.

His enthusiasm for photographing horses is obvious, and it is this passion that has allowed him to develop his own unique contemporary documentary style of photography which is proving immensely popular in the equestrian world from professional athletes wanting to update their websites, to those needing help with their branding, to individuals who simply want to record their love for their equestrian sport in a series of photographs.

His approach to and style of photography is completely unobtrusive which means he will never dictate, prompt, move or direct you but rather he will work in such a way that enables him to capture the character of your horse and the unique relationship you have with him or her or the passion that you hold for your given equestrian sport.

“Malcolms Recent Clients Include”:- Mercedes-Benz, The Jockey Club, Exeter Race Course, Devon Life, Somerset Life, Bicton Arena, Horse & Rider Magazine, Horse & Hound, West Country Game Fair, Emma Massingale, Adventure Clydesdales, Outdoor Photography Magazine, South West Equine Fair, Jeremy Scott Racing, Rod Millman Racing, Coral Keen Eventing, Helen West Eventing, Contour Exhibitions……

David Bowen


01409 220082

David has worked in the IT industry since 1984. His first ever computer was a Sinclair ZX81 and since teaching himself to program in machine code, there was no looking back.

His involvement with the internet started when it was in its infancy and since then he has helped a countless number of businesses achieve more by building (or re-building) their company’s website and helping with search engine optimisation and effective social media marketing.

His golden rule when it comes to a website is “build it for people first and search engines second”.

Sorrel Dryden


07534 222 980

Sorrel Dryden is a freelance copywriter based in the beautiful South Hams of South Devon. With over twenty years of writing experience, two years ago she decided to leave her corporate sales and marketing job in Sheffield, move back to her birthplace and set up her own business.

Living in a gorgeous spot surrounded by fields, her yearling colt, a retired racehorse, and her three Otterhounds, Sorrel has been able to return to the lifestyle of her youth, following the local hunt, attending equestrian events, and riding out her friend’s horses. She loves three day eventing, although only as a spectator (her competing days are way behind her from her Pony Club days), and tries to attend at least one CCI**** event a year.

Sorrel can write anything and everything that you may need to market, enhance or elaborate your equine business communications.


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